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CPM Calculator

CPM Calculator is part of Toolspire and is ready as soon as this page loads. CPM prices a thousand impressions. It does not price a click or a sale. A cheap CPM can still be an expensive customer.

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What you can do here

Thousands, on purpose

The formula multiplies by 1,000 so the number is a price people compare in media plans.

Spend over views

Clicks are not in this formula. A CTR page answers that other question.

The per-view figure is in the detail

₹0.02 per impression is the same sample, written the long way.

The sequence

How to use the CPM Calculator

  1. 1

    Use the billed spend

    Agency commission that is not in the ad-account number will make the CPM look cheaper than the invoice.

  2. 2

    Use impressions, not reach

    A thousand people and a thousand impressions are the same only if each person was shown the ad once.

  3. 3

    Check ₹20

    200 divided by 10,000 is 0.02, times 1,000 is 20. Missing the 1,000 is the usual slip.

Worth knowing

  • CPM Calculator on Toolspire: CPM = spend ÷ impressions × 1,000.
  • ₹200 ÷ 10,000 × 1,000 = ₹20.
  • The 1,000 is the “mille”. Without it you have cost per impression, which is ₹0.02 on this sample.
  • Impressions of zero are rejected.

Mille means thousand

Cost per mille is the cost of a thousand impressions. Dividing ₹200 by 10,000 impressions gives ₹0.02 each, and multiplying by 1,000 gives the ₹20 planners quote. It is a price of attention, measured badly, and it says nothing about whether anyone clicked. Compare CPMs only when the impression definition matches.

FAQ

Questions about CPM Calculator

Where does CPM Calculator run?

CPM Calculator runs in this tab on Toolspire. What you type or drop in is not sent to us and is not stored on a server.

What is the CPM of ₹200 and 10,000 impressions?

₹20.

Why multiply by 1,000?

Because the unit is a thousand impressions. The raw cost per view is 1,000 times smaller.

Does CPM include clicks?

No. Clicks would make it a cost per click, which is spend ÷ clicks.

What if I only have reach?

Do not put reach in the impression box unless each person saw the ad once. The label is impressions.

Keep going

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