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CTR Calculator

CTR Calculator is part of Toolspire and is ready as soon as this page loads. CTR is clicks ÷ impressions. It is not conversions. A 5% CTR can still produce no sales if the landing page drops everyone.

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What you can do here

Views are impressions

Use the impression count from the same report as the clicks.

A percent with two decimals

5 stays 5. A single click on 3,000 views will show the small percent rather than zero.

No benchmark

5% is the sample arithmetic. It is not an industry target.

The sequence

How to use the CTR Calculator

  1. 1

    Pair the columns from one export

    Clicks from Google and impressions from a social panel are not a CTR.

  2. 2

    Do not paste unique users as impressions

    If one person saw the ad four times, the impression count is what the CTR definition uses.

  3. 3

    Check that 50 and 1,000 read 5%

    If the page says 0.05%, the boxes are swapped or the percent was applied twice.

Worth knowing

  • CTR Calculator on Toolspire: CTR = clicks ÷ impressions × 100.
  • 50 ÷ 1,000 = 5%.
  • Clicks above impressions are rejected. A person cannot click a view that was not counted, on a clean report.
  • CTR is not the conversion rate. Clicks are the numerator here, not purchases.

A click is not a customer

Click-through rate asks what share of impressions earned a click. Fifty out of a thousand is 5%. What those fifty people did next is the conversion rate, which divides actions by visits, not clicks by impressions. Mixing the two makes a landing-page problem look like a media problem.

FAQ

Questions about CTR Calculator

Where does CTR Calculator run?

CTR Calculator runs in this tab on Toolspire. What you type or drop in is not sent to us and is not stored on a server.

What is the CTR of 50 clicks on 1,000 impressions?

5%.

Can clicks exceed impressions?

Not in a consistent report. The page rejects that pair.

Is CTR the same as conversion rate?

No. CTR stops at the click. Conversion rate starts from the visit or the click and counts a later action.

Should I use reach or impressions?

Impressions. Reach is people. CTR’s denominator is times shown.

Keep going

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