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ROAS Calculator

ROAS Calculator is part of Toolspire and is ready as soon as this page loads. ₹5,000 of revenue on ₹1,000 of spend is a ROAS of 5. Profit is a different question: ROAS ignores the cost of the goods and the rest of the business.

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What you can do here

Revenue, not margin

The numerator is the sales you attribute to the ads. Cost of goods stays out.

A multiple, not a percent

5 means five times. It is not 5%.

One campaign’s numbers

Blending two campaigns in your head before you type hides which one paid.

The sequence

How to use the ROAS Calculator

  1. 1

    Attribute revenue the way your report does

    Last click and assisted conversions will not match. Pick one and stay with it.

  2. 2

    Use spend for the same window

    A week of sales against a month of spend punishes the campaign.

  3. 3

    Do not call 5 a profit

    Open the profit-margin page if you need what remains after the product cost.

Worth knowing

  • ROAS Calculator on Toolspire: ROAS = revenue ÷ ad spend.
  • 5,000 ÷ 1,000 = 5. That is ₹5 back in revenue per ₹1 spent, not ₹5 of profit.
  • Spend of zero is rejected. A free post has no ROAS.
  • A ROAS of 1 means revenue matched spend and the goods still cost something.

Five times revenue is not five times profit

Return on ad spend divides attributed revenue by the media cost. ₹5,000 from ₹1,000 is 5. If the goods cost ₹4,000, the ads did not produce ₹4,000 of profit. They produced ₹5,000 of sales that still have to pay for the goods, the shipping and the people. The page stops at the multiple.

FAQ

Questions about ROAS Calculator

Where does ROAS Calculator run?

ROAS Calculator runs in this tab on Toolspire. What you type or drop in is not sent to us and is not stored on a server.

What is ROAS for ₹5,000 revenue and ₹1,000 spend?

5.

Is ROAS a percentage?

Not here. 5 means 5 rupees of revenue per rupee of spend. Some reports print 500% for the same fact.

Does it include cost of goods?

No. That exclusion is why a high ROAS can still lose money.

What about a spend of zero?

The page rejects it. Division by zero is not an infinite return.

Keep going

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